Rae. is a Renewable Alternative Energy company, specialising in residential solar photovoltaic (PV) and battery backup solutions.
In this project we developed the name, branding and website for Rae. Creating a unique logomark to symbolize a sun with a ray standing out. Rae is an abbreviation for what the company stands for and also plays on the word for sun ray.
This was a great project to challenge an industry with branding that all looks and sounds the same, we took a cleaner and minimal approach to represent clean energy.