Sustainable Movement

Brand Identity

Sustainable Movement is an ethical, sustainably sourced activewear brand made in Vienna, that lives by their slogan - Move with comfort. I worked with the owner and founder, Gabriel, to craft a brand identity that spoke to movement whilst still being minimal and slightly more masculine. The focus was also to create a strong logo icon that can be placed on the activewear - instead of the entire logo - to keep the branding to a minimum.

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